Integrating Competition Strategy to QFD for Technical Design

Abstract Quality Function Deployment (QFD) is an approach to translate customer requirements into technical requirements for a product or service. The traditional QFD provides a fundamental analysis, but it is still inconvenient when decision making in technical design should address business objection. The competition strategies and the resource allocation for this improvement planning are essential analysis but unfortunately they are neglected by the traditional QFD. This paper presents an innovative QFD approach, which takes competition strategies and the resource allocation into account to provide a more precise procedure for identifying the engineering design characteristics. We also translate QFD into a linear programming model for determining the resource allocation optimization.